Thursday, November 18, 2004

A lot of people crack on us......

A lot of people crack on us because we have a concept about how to market a band. We've taken shit from people because I've read marketing books. (note that I am the only one in the band who has spent any amount of money researching and reading into marketing)

Does this make us sell-outs? Does knowing how to grow a fanbase and mobilize them make us sell-outs?

Alot of people think that any attepmt to learn about and embrace the business side of music (because yes, if you are serious about taking your band anywhere there is a business side to it) automatically turns everything you do into an attempt to make money with no real soul behind it.

Here are two of the books I've read on marketing.

You be the judge.

The Endless Smokebreak


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